To align with the launch of their new online classes, Discover Hope, a California-based behavioral therapy company, required a complete website redesign. The primary objectives were to educate the public on ABA therapy and to promote their new course offerings.

The project was an exercise in information architecture and content strategy. I began by performing a comprehensive content audit of the existing site, then restructured it with the user journey in mind. My goal was to create a streamlined, intuitive experience for the target audience: a stressed-out parent or caregiver. The final design features a bold visual aesthetic and a vibrant color palette, ensuring the site is inviting and accessible while handling a sensitive and potentially overwhelming topic.