I developed a digital advertising campaign for Discover Hope, a California-based behavioral therapy company, to promote their new suite of online classes. To maximize their ad spend, we decided to create a series of ads for each class, focusing on the most-displayed sizes to ensure efficient media placement and reach. The creative for each ad features an eye-catching layout with a bold headline and an emotionally resonant image to effectively engage the target audience.

The ads were designed to serve as a visual hook, capturing the user’s attention while communicating the emotional benefit of the service. I focused on creating a cohesive aesthetic that aligns with the brand’s mission of providing accessible and compassionate care. This approach ensured that the campaign not only generated clicks but also built brand recognition and trust.