I was tasked with redesigning the e-commerce presence for MouthguardPro.com, a small, women-owned business based in Texas that had outgrown its dated website. Built on the Brizy page builder, the new site provides a smart, streamlined storefront with a premium user experience.

I prioritized the client’s goal of customer education by developing a clear information architecture and a compelling visual hierarchy that immediately surfaces product benefits on the homepage. I also provided creative direction on the visual identity, successfully evolving the client’s existing black and neon palette into a more sophisticated design using a bold typeface and strategic pops of bright color to convey a modern sports theme.