Fairhaven Denton challenges the conventional image of assisted living facilities by offering a modern, beautifully designed property with a mid-century-inspired aesthetic and luxury amenities. The vibrant, pre-established brand is visually communicated through a bold color palette and sophisticated use of layered shapes and textures. This thoughtful visual system signals to the audience that this is a premium, non-traditional care facility, setting it apart from competitors. 

To support this sophisticated brand presence, I developed a suite of digital assets that translated the offline experience into a compelling online journey. My work involved creating a seamless user experience that not only attracted new inquiries but also reinforced the brand’s commitment to modern, high-quality care. The user interface, optimized for lead generation, features prominent, user-friendly calls-to-action with clear typography, guiding potential residents toward engagement.